Loyalty programs are often part and parcel of a comprehensive customer relationship strategy. So welcome to our loyalty marketing best practices section. Winners of the CreditDonkey Best Loyalty and Rewards Program award make it more rewarding to shop. If you're thinking about a loyalty program for your business, or if you're trying to evaluate or upgrade your current one, this quick checklist will help you get the. When executed properly, this type of program could work for almost any type of company -- even an off-the-beaten-path B2B company. Gamification is the process of using game dynamics and mechanics to engage an audience and solve problems. The beauty of gamification is that it allows Marketers to connect actions with an actual person. Newer loyalty programs will be more segmented e. Kimpton Karma Rewards is an excellent example of program differentiation - focussed on enhancing experiences with meaningful offers vs. Call us at For loyalty programs, communications used to focus on tangible benefits - what we call the "ER" words. This can take a number of forms, but the bottom line remains the same - the program can end in a timely fashion, should you need it to. Design homepage cities graphics innovation by design interactive product spaces. Given that experiential opportunities really allow loyalty programs to enhance differentiation - a cautionary note is to check motive before you begin to add these types of experiences to your program. Stats like churn, response, and retention rate can keep you on the right track to a strong customer relationship. Check out the rewards programs from these leading brands, and start earning freebies, gift cards, cash back, and exclusive offers every time you make a purchase. Having attended a number of these "events," we can tell you first hand, advocacy and commitment do increase e. Colloquy - The voice of the loyalty marketing industry. When executed properly, this type of program could work for almost any type of company -- even an off-the-beaten-path B2B company. Use that to your advantage and make them feel special at the same time by offering them a chance to be the first members of your loyalty program. This can take a number of forms, but the bottom line remains the same - the program can end in a timely fashion, should you need it to.